🌐 PANASONS GENERAL TRADING L.L.C
Established 2002 – Dubai, United Arab Emirates
Panasons General Trading LLC, originally founded in 2002 as Pana & Sons General Trading Company, has over two decades of experience in international trading, local business operations, and strategic investments in Dubai and abroad.
From its inception, the company positioned itself as a diversified general trading house, combining deep knowledge of the Dubai market with extensive global networks spanning South America, Japan, the CIS countries, and the broader Middle East.
Today, under its renewed structure as Panasons General Trading LLC, the company continues its legacy while expanding into new areas of investment, animal feed additives trading, and entertainment ventures.
Entertainment & Leisure Legacy
One of Panasons’s landmark strengths has been in the design and operation of amusement rides and family entertainment centers. Successfully delivered numerous amusement & leisure projects across the region. Specialized in concept development, project execution, and operational management for leisure destinations. This experience established Panasons as a trusted player in the entertainment and leisure sector.
Trading & Foodstuff
Panasons has also been a reliable partner in international foodstuff trading, building networks across South America, Japan, the Middle East, Dubai & UAE Local Market.
Our operations include procurement, import/export logistics, and distribution of food commodities, supported by long-term supplier and client relationships.
New Directions
In line with evolving opportunities, Panasons has expanded its scope:
Animal Food Additives – Engaging in trade and investment of feed additives and nutritional ingredients for the animal food industry, supporting healthier and more efficient livestock production.
Gaming & Esports Ventures – Actively involved with True Gamers, a global gaming café and esports brand. Investing in the UAE to introduce and expand next-generation esports cafés and gaming hubs within the region. Through our collaboration and our sister company in Canada, we are also developing and growing the brand across North America.
Mission & Vision
Mission: To connect markets globally through trusted trading, innovative investments, and sustainable ventures. Vision: To be a recognized international trading & investment company bridging Dubai with the world.
Core Values
Integrity – Ethical, transparent business practices.
Innovation – Driving modern entertainment and digital ventures.
Reliability – Long-term commitment to clients and partners.
Global Reach – Linking East and West through Dubai’s hub advantage.
GLOBAL TRADE . LOCAL EXPERIENCE

ARMIN PANAHANDEH
CEO/FOUNDER

